Goal
Develop a brand identity that elevates and separates a technology development company from its competition with a highly professional appearance.
Solution
The traces developed as part of the logo concept became the foundation of this identity. Dark, bold red and blue colors provide a striking and memorable background for a white logo, but this effect can also be presented more subtly, with the traces used inside the logo letterforms. The result is an assembly of red, white and blue, appropriate to a company based in the U.S., unlike many of its competitors.
The 30-degree angel of the traces can also be employed in angled sections of color, adding an extra dimension to the materials. When needed, a photo can be layered underneath the traces, providing a high-degree of customization that allows for a wide range of materials to be developed over time.