Goal
Implement a brand identity for a logo concept that blends the microscopic world, precision lithography and algorithms.
Solution
Fractals were the natural complement to the company name. These rich, sinuous images provide a perfect contrast to the angular logo, which represents accurate measurement at the nanometer scale.
The brand identity includes a slogan — "the accurate path." It describes the both process of making a manufacturing decision based on more accurate data (choosing a better "path" in this industry can represent millions of dollars in savings). It is also an allusion to the creation of a physical "path," or feature, on a lithographed chip that more accurately adheres to the smooth, ideal shape presented in the wafer's original design.